Besides producing and releasing new music, Virtuoso said it will help rights holders manage their existing catalogues through its rights management and distribution network.
UK-based music distribution and rights management company Virtuoso Music has entered the Indian market. It has launched its first South Asian office in Mumbai. This marks a significant step in its global expansion. The company is planning to produce original music in Telugu, Hindi, Punjabi and Tamil, while focusing on catalogue management, talent development, global distribution, brand partnerships and sync licensing. In early 2027, its first catalogue is anticipated to launch.
Andrew Smith, Head of Digital Strategy at Virtuoso, said the company is “here to work alongside that talent and build something of real and lasting value together.” The firm’s creator first approach is designed to align the long term interests of artists, collaborators and business partners, a strategy that the company believes will foster deeper creative relationships and a more sustainable ecosystem for music creators.
Sahaj Miya, Virtuoso’s head of new business & music, added that the future of the music ecosystem “lies in ensuring that the people who create music have a genuine share in the success of their work.” Virtuoso plans to announce its first wave of artist and industry partnerships in the coming months as it establishes a footprint across India’s fast expanding music landscape.
The move comes as the recorded music industry of India continues to grow rapidly. As per the FICCI-EY Media and Entertainment Report 2026, in 2025 the sector reached Rs 5,900 crore and is anticipated to grow at a 9% CAGR to around Rs 7,500 crore by 2028. With rising demand for regional-language music and 178 million audio streaming users, the aim of Virtuoso is to offer labels and independent artists with comprehensive worldwide distribution and rights management, strengthening the position of India in the global music ecosystem.
