Shrirang Deodhar has stepped down from his Senior Manager position – Music Marketing at Saregama India. This brings to a close a tenure of more than three years with the leading music label. He made the announcement of his departure through a LinkedIn post. He also thanked colleagues, industry partners and artists for their support throughout his time at the company and reflected on his journey.

Deodhar shared the news and described his stint at Saregama as "one unforgettable chapter" filled with memorable collaborations, meaningful work and lasting relationships. He expressed immense appreciation for the opportunities he received to work across regional markets and diverse music genres while contributing to the expanding music business of the company.

During his tenure, Deodhar led many music marketing initiatives across several regional languages, including Gujarati, Marathi, Bhojpuri, Haryanvi, Bengali and Odia, in addition to managing campaigns for the devotional music catalogue of Saregama. His role involved executing and planning integrated marketing strategies for both catalogue titles and new releases, while collaborating closely with artists, influencers, media partners, digital streaming platforms and brand stakeholders to maximise engagement of audience.

Deodhar reflected on his professional experience and noted that his time at Saregama reinforced his belief that successful marketing about generating visibility and creating authentic connections that very well resonate with audiences and leave a huge impact.

Before joining Saregama in January 2023, Deodhar served as at Shemaroo Entertainment as Senior Marketing Manager, where he gained experience in brand strategy and entertainment marketing. Over the course of a career that spans more than 15 years, he has built expertise across entertainment, music marketing, advertising, media and cultural campaigns.