boAt, India's leading wearables and audio brand co-founded by Aman Gupta, has collaborated with Legacy, a community-driven talent hip-hop platform judged by rap icons KR$NA and Raftaar. The partnership reflects the continued focus of boAt on supporting emerging creators, creative communities and youth culture shaping music landscape of India.

On the new partnership, boAt’s spokesperson said, "At boAt, we've always believed that the strongest communities create the biggest cultural movements. Every generation has creators who redefine music, challenge convention, and inspire millions. Legacy represents that spirit. Through this partnership, we're proud to support the next generation of artists and the communities helping them build India's cultural future."

Meanwhile, KR$NA said, "Having been associated with boAt as a brand ambassador, it’s exciting to now extend that partnership through Legacy. It’s great to see a brand continue to invest in the culture beyond campaigns and become part of a platform that helps discover and nurture the next generation of hip-hop talent. Hip-hop has always been driven by the community, and every new voice deserves the opportunity to be heard."

Rapper Raftar said "Every generation creates its own sound and its own culture. Legacy is about discovering those voices, but it’s equally about the community that supports them. We’re proud to have a brand like boAt backing this movement. When brands invest in communities rather than simply moments, they help strengthen the entire ecosystem and empower the next generation of artists.”

As hip-hop continues to grow into one of the most influential cultural movements of the country, the collaboration aims to empower rap talent’s next generation. Legacy, billed as the biggest hip-hop reality show of India, is designed to crown and discover the next rap star of the country through a series of rap battles,cyphers, performance challenges and collaborations.