Gaurav Banerjee, CEO & Managing Director of Sony Pictures Networks India (SPNI), has been appointed Chairman of the Broadcast Audience Research Council India, effective immediately. The announcement was made during the Board Meeting of BARC India that was held on August 1, 2025. Banerjee succeeds Shashi Sinha, IPG Mediabrands India’s Executive Chairman, who held the position for around three years.

Expressing his gratitude at being named Chairman, Banerjee said, “BARC India continues to empower stakeholders across the ecosystem with data-driven decision making. It is a privilege to take on this responsibility at the world’s largest television audience measurement company. A big thank you to Shashi Sinha for his outstanding leadership over the past three years.”

Outgoing Chairman Shashi Sinha reflected on his tenure, stating, “It has been a privilege to work closely with BARC and contribute to its evolution over the years. I am deeply grateful to the BARC team for their collaboration and support. I warmly welcome Gaurav Banerjee and am confident that under his leadership, BARC will continue to innovate and adapt to the industry’s changing needs.”

Nakul Chopra, CEO of BARC India, welcomed the appointment, adding, “We are delighted to have Gaurav Banerjee as our new Chairman. His strategic vision and industry experience will be invaluable as BARC continues to evolve in response to the dynamic broadcast and advertising landscape. We also extend our heartfelt thanks to Shashi Sinha for his guidance, which has been crucial in enhancing BARC’s data capabilities and industry trust.”

With more than 20 years of experience in the entertainment and media industry, Banerjee also serves as the Indian Broadcasting & Digital Foundation’s Vice President.