Etihad Arena, the flagship indoor entertainment venue of UAE, has announced a strategic collaboration with District by Zomato to enhance accessibility and live event discovery for audiences. It also aims to support entertainment growth and tourism across Abu Dhabi on Yas Island. Through the partnership, users of District by the going-out platform of Zomato will be able to discover sporting events, concerts, and other live experiences will be held at Etihad Arena alongside leisure and dining activities.

The partnership has been designed to complement existing ticketing ecosystem of Etihad Arena by creating additional touchpoints for consumers planning entertainment and social outings. By integrating event discovery into daily lifestyle planning, the aim of both companies is to make it easier for fans to attend and find live events.

Marcus Osborne, General Manager at Etihad Arena, said, “We’re pleased to welcome this new collaboration with District. As we continue to grow our global audience, partnerships like this play an important role in reaching new audiences and supporting Abu Dhabi’s wider tourism ambitions. Together, we can strengthen our offering and continue delivering world-class experiences to audiences in the UAE and beyond.”

Kunal Khambhati, Founder & COO – Events, District by Zomato, said, “We’re thrilled to collaborate with Etihad Arena, one of the region’s most exciting live entertainment destinations. This collaboration marks a significant milestone for District as we continue to redefine the live events experience across the UAE. We’re committed to delivering world-class, fan-first experiences.”

As Etihad Arena continues to host major sports competitions, international concerts and large-scale entertainment productions, the partnership with District by Zomato is anticipated to expand the reach of the venue to a broader audience.