Coke Studio Bharat has made a return on March 19, 2026, with Season 4, continuing its focus on cultural storytelling and regional music. Built completely for a digital-first audience, the platform blends local languages, folk traditions, and contemporary sounds through unique collaborations of artists. With ‘The List,’ the new season opens, unveiling a diverse lineup including Rekha Bhardwaj, Mame Khan, Aditya Rikhari, Kulte Khan, and Mohammad Faiz.

Aditya Rikhari said, “My music has always been personal and emotional. With Coke Studio Bharat, the heart of the song stays intact, even as the sound grows around it. Season 4 feels like that, intimate in its writing, but expansive in how it’s heard.”

Faheem Abdullah said, “Music carries memory, identity, and emotion. The song comes from the imagination of a poet from Kashmir who has a story to tell, and being a part of Coke Studio Bharat gives me the chance to bring that world of storytelling on a national platform. This season that I am a part of has enabled me to fuse my roots with the Coke Rock I grew up listening to.”

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Shantanu Gangane, IMX (Integrated Marketing Experience) Lead, Coca-Cola India and Southwest Asia, added, “Coke Studio Bharat brings together India’s folk traditions and contemporary voices, creating a platform where the old and the new evolve together. Over the last three seasons, we’ve seen a powerful narrative of regional languages, traditional instruments, and untold stories being presented at scale. Season 4 accelerates that approach and showcases culture and music from the heartlands at a national and global stage.”

Devraj Sanyal, Chairman & CEO, India & South Asia, & Senior Vice President of Strategy for Asia, Middle East and Africa, (AMeA), Universal Music Group shares, “Coke Studio Bharat embodies the kind of creative ecosystem India’s music industry needs — one that honours the depth of our regional heritage while translating it into a contemporary, globally resonant sound. Over the past three seasons, we have shown the power of authentic storytelling and cross-cultural collaboration at scale. As we enter Season 4, our focus is clear to ensure that creativity continues to be our greatest competitive advantage. 

In today’s world, the consumer is no longer a passive listener but an active participant by way of being a superfan shaping culture alongside us. That makes our prime directive simple — to build the most compelling music with the most exceptional artists, and in doing so, help shape culture here in India and beyond.”

Following the success of Season 3 with tracks such as Holi Aayi Re and Arz Kiya Hai, the upcoming edition dives deeper into the cultural roots of India. Season 4 explores themes of modern love, devotion, and memory, drawing inspiration from Sufi traditions, Rajasthani folk, Banaras influences, and Kashmiri narratives, offering an evolving and rich musical experience.