T-Series has partnered for 'Prarthana Bhakti Sangeet Label' with Manoj Muntashir and his wife producer Neelam Muntashir Shukla. It aims to carry forward Gulshan Kumar’s legacy and offer a chance to new people.

T-Series has made an announcement to collaborate with Prarthana Bhakti Sangeet Label, completely dedicated to Sanatan devotional music.

This collaboration between Prarthana Bhakti Sangeet Label and T-Series is dedicated to Sanatan Dharma. It aims to revive in India the timeless spiritual traditions through music. With this, T-Series aims to carry forward the bhajan tradition of Gulshan Kumar.

Apart from carrying forward the devotional music tradition, 'Prarthana - The Sound of Sanatan' will also offer a unique platform for emerging and new musical talents. The label will promote and actively seek new musicians and voices having a passion for devotional music. At the same time, immense effort will be put into enhancing the culture of India.

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Speaking about the collaboration, Bhushan Kumar, Chairman, and Managing Director of T-Series, shared, “Through this partnership, we honor my father Shri Gulshan Kumar ji's vision of devotional music as a form of service. We are excited to create a space where both tradition and fresh talent can coexist in harmony.”

Manoj Muntashir Shukla and Neelam Muntashir Shukla, co-founders of Prarthana, stated, “Prarthana-The Sound Of Sanatana is not only about reviving the spiritual soul of our music but also about nurturing the next generation of artists devoted to Sanatana Dharma. It's a movement, not just a label.”